About Book
MICS
EDUCATION
ENGINEERING & TECHNOLOGY
ENGLISH LANGUAGE AND LITERATURE
ENVIRONMENT AND BIODIVERSITY
FILM & MEDIA STUDIES
GENERAL BOOKS
GEOGRAPHY
HEALTH
HINDI
HISTORY
HUMAN RIGHTS
LAW
LITERATURE IN TRANSLATION
MARATHI
MATHEMATICS
MEDICAL AND PARAMEDICAL
MIGRATION STUDIES
PHILOSOPHY
PHYSICS AND CHEMISTRY
POLITICAL SCIENCE
POPULAR SCIENCE
REFERENCE
RELIGION
SCHOOL EDUCATIONAL BOOKS
SCHOOL LIBRARY
SOCIAL SCIENCE
SOCIOLOGY
WOMENS STUDIES
THE TELECOMMUNICATIONS REVOLUTION: Mobile Value Added Services in India
Mukesh Kumar, Ram Kumar Kakani
Price : 695.00
ISBN : 978-81-87358-61-9
Pages : 412
Binding : Hardback
Book Size : 140 x 216 mm
Year : 2012
Territorial Rights : Restricted
THE TELECOMMUNICATIONS REVOLUTION: Mobile Value Added Services in India
About the Book
The telecommunications industry continues to grow at a formidable pace and within it, the mobile value added services (mVAS) industry displays impressive potential for influencing the lives of millions of people. Driven by technology and innovation, experts believe that the mVAS industry has even greater possibilities than electronic commerce (e-Commerce). The role of technologies and regulations is taken into account in the analysis of the Indian mobile telecom industry. This is followed by proposing possible business models and future scenarios for mVAS in India.
The Telecommunications Revolution: Mobile Value Added Services in India studies the mVAS industry in depth. It compares mVAS trends in India with those in other parts of the world like the USA and Europe, Japan, South Korea and China.
This lucidly written book will be of great interest not only to the student of telecommunications and business studies, but also to policy makers, industry professionals and the interested general reader.
About Author
Mukesh Kumar works with the Department of Telecommunications (DOT) and belongs to the Indian Telecom Service (ITS), Government of India. His work background combined with his endeavour at XLRI resulted in his research interests into the world of technology based business modeling especially in mobile telephony. Presently he is working in the capacity of DGM in Kolkata Service Area (KSA), BSNL and has been overseeing wireline Broadband networks and services. He has also been instrumental in introducing Fibre To The Home (FTTH) service in KSA.
Ram Kumar Kakani is Associate Professor in Strategic Management and Finance at XLRI Jamshedpur. His areas of interest include Business Analysis, Business Groups, Corporate Finance and Strategy brought forth by the empirical work on the Indian corporate sector. He has co-authored many text books and other books including the popular Corporate Finance (8/e), Financial Accounting for Management (3/e), and Strategic Thinking. He has also published cases and papers in refereed publications including AI & Society, Decision, Innovation Journal, and Richard Ivey Case Bank.